From family business to 80+ trucks

For almost forty years we have been doing what we love most: bringing colour to the world with the most beautiful flowers and plants. Discover RVE and our rich history.

Together we bring colour to the world

With almost forty years of experience in buying, transporting and displaying flowers and plants, you can definitely consider us true specialists. With a passionate team of more than 150 colleagues and a fleet of more than 80 vehicles, RVE has grown to become a leading supplier. From our headquarters in Rijnsburg we provide full-service delivery of flower and plant displays for supermarkets in Germany, Belgium and the Netherlands.

Everything for the customer

RVE is a fully integrated distributor of flowers and plants for supermarkets in Germany, Belgium and the Netherlands. With our full-service approach – from purchasing and in-house logistics to category management and shop-in-shop sales models – we take care of everything for our customers. This is how we offer consumers flowers and plants of the highest quality.

From a family business to a business that is like a family

Since RVE was founded in 1986 by partners Klaas Roijers and Albert van Egmond, the company has continued to grow. Multiple relocations, expansion of the customer base and making the fleet more sustainable are just a few examples of this development.

Yet two things remain at the heart of the business today: the focus on quality and top service, and the pleasant family atmosphere. These values are championed by both the old and the new generation. Working at RVE is not just a job – it’s a passion we share!

“Several generations of the same family work at our company”

RVE in facts & figures

40+

80 modern and efficient vehicles

>150

More than 150 enthusiastic RVE employees

>2500

We take care of everything for more than 2500 supermarkets.

40 years

Almost 40 years of experience in the flower & plant trade

Margin

RVE applies a competitive margin for supermarkets

Analysis

We ensure revenue growth through effective data analysis

1986

Founding of RVE

Pioneers Klaas Roijers and Albert van Egmond realize their dream and establish RVE Plantenhandel BV in Rijnsburg. Their business plan? Purchasing flowers and plants at the Flora Holland flower auction and selling them in German supermarkets.

1997

Relocation to Valkenburg Zuid

RVE moves to a nursery, where, in addition to logistics, in-house cultivation of chrysanthemums, geraniums, poinsettias, petunias, and more takes place. A wonderful period where we could build our company relatively anonymously.

2009

Albert van Egmond leaves RVE

Co-founder Albert van Egmond chooses a new path and leaves RVE. The name RVE remains.

2013

Relocation to Rijnsburg

Back to where it all began, but this time to a larger and more modern facility.

2014

Launch of Qualität

RVE launches its first consumer brand: Qualität. This brand, with a recognizable and uniform in-store presentation, proves to be a great success!

2016

30th anniversary: farewell and new leadership

During the 30th anniversary, Klaas Roijers says goodbye to the company. His sons Geffrey, Mark, and Dennis have already been active in the thriving family business for several years. Mark officially takes over from his father.

2021

Partnership with Waterland

To further professionalize the organization and strengthen its position, RVE enters into a partnership with Waterland. Waterland supports businesses in their growth towards market leadership through buy-and-build strategies, focusing on sustainability, talent, and customer satisfaction.

2022

Acquisition of Mart Kralt

RVE expands into Belgium with the acquisition of Mart Kralt. RVE's well-known approach remains unchanged, while Kralt's bouquet production is discontinued.

2023

Acquisition of DSF

RVE strengthens its position in Germany with the acquisition of DSF.

2024

Launch of Ervéyé

RVE introduces its new consumer label: Ervéyé, a powerful addition to the existing assortment.

2025

Relocation of RVE

RVE moves to an on-site location within the Hoek Group, situated on the Rijnsburg auction premises. This important step marks the further realization of RVE’s future vision.

Want to be part of this ambitious company that feels like a family?

Working at RVE is more than just a job. It’s a feeling, a passion we share together. There is a warm, open and dedicated culture within our company.