For almost forty years we have been doing what we love most: bringing colour to the world with the most beautiful flowers and plants. Discover RVE and our rich history.
With almost forty years of experience in buying, transporting and displaying flowers and plants, you can definitely consider us true specialists. With a passionate team of more than 150 colleagues and a fleet of more than 80 vehicles, RVE has grown to become a leading supplier. From our headquarters in Rijnsburg we provide full-service delivery of flower and plant displays for supermarkets in Germany, Belgium and the Netherlands.
RVE is a fully integrated distributor of flowers and plants for supermarkets in Germany, Belgium and the Netherlands. With our full-service approach – from purchasing and in-house logistics to category management and shop-in-shop sales models – we take care of everything for our customers. This is how we offer consumers flowers and plants of the highest quality.
Since RVE was founded in 1986 by partners Klaas Roijers and Albert van Egmond, the company has continued to grow. Multiple relocations, expansion of the customer base and making the fleet more sustainable are just a few examples of this development.
Yet two things remain at the heart of the business today: the focus on quality and top service, and the pleasant family atmosphere. These values are championed by both the old and the new generation. Working at RVE is not just a job – it’s a passion we share!
“Several generations of the same family work at our company”
80 modern and efficient vehicles
More than 150 enthusiastic RVE employees
We take care of everything for more than 2500 supermarkets.
Almost 40 years of experience in the flower & plant trade
RVE applies a competitive margin for supermarkets
We ensure revenue growth through effective data analysis
Pioneers Klaas Roijers and Albert van Egmond realize their dream and establish RVE Plantenhandel BV in Rijnsburg. Their business plan? Purchasing flowers and plants at the Flora Holland flower auction and selling them in German supermarkets.
RVE moves to a nursery, where, in addition to logistics, in-house cultivation of chrysanthemums, geraniums, poinsettias, petunias, and more takes place. A wonderful period where we could build our company relatively anonymously.
Co-founder Albert van Egmond chooses a new path and leaves RVE. The name RVE remains.
Back to where it all began, but this time to a larger and more modern facility.
RVE launches its first consumer brand: Qualität. This brand, with a recognizable and uniform in-store presentation, proves to be a great success!
During the 30th anniversary, Klaas Roijers says goodbye to the company. His sons Geffrey, Mark, and Dennis have already been active in the thriving family business for several years. Mark officially takes over from his father.
To further professionalize the organization and strengthen its position, RVE enters into a partnership with Waterland. Waterland supports businesses in their growth towards market leadership through buy-and-build strategies, focusing on sustainability, talent, and customer satisfaction.
RVE expands into Belgium with the acquisition of Mart Kralt. RVE's well-known approach remains unchanged, while Kralt's bouquet production is discontinued.
RVE strengthens its position in Germany with the acquisition of DSF.
RVE introduces its new consumer label: Ervéyé, a powerful addition to the existing assortment.
RVE moves to an on-site location within the Hoek Group, situated on the Rijnsburg auction premises. This important step marks the further realization of RVE’s future vision.
Working at RVE is more than just a job. It’s a feeling, a passion we share together. There is a warm, open and dedicated culture within our company.
Mon – Fri 9:00 – 17:00